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ACCA- MISCELLANEOUS 2

Kelley School of Business – Marketing an Introduction

Kelley School of Business – Marketing an Introduction 
FLV1 | English | 640×480 | FLV | 25 fps | MP3 56 kbps | 1.6 GB | 2011
Not open to business students. Offered for students with a formal minor in business who may be majoring in apparel merchandising and interior design, journalism, telecommunications, or sports marketing and management. Examination of the market economy and marketing institutions in the United States. Decision-making and planning from the manager’s point of view and impact of marketing actions from consumer’s point of view. No credit toward a degree in business.

Chapter 1 
Lecture 1: What is Marketing? 
Lecture 2: The Evolution of the Marketing Concept 

Chapter 2 
Lecture 3: Strategic Planning 
Lecture 4: Strategic Planning Process 
Lecture 5: Analyzing the Environment 

Chapter 3 
Lecture 6: Think Globally, Act Locally 

Chapter 4 
Lecture 7: The Importance of Continuous Market Research 
Lecture 8: The Market Research Process 

Chapter 5 
Lecture 9: Consumer Behavior: The Decision Making Process 
Lecture 10: Consumer Behavior: Influences, Situational/Social 
Lecture 11: Consumer Behavior: Internal Influences 

Chapter 6 
Lecture 12: B2B: Understanding the Business Market 
Lecture 13: B2B: The Buying Decision 

Chapter 7 
Lecture 14: Segmenting the Market 
Lecture 15: Targeting Your Market 

Chapter 8 
Lecture 16: Understanding the Product 
Lecture 17: New Product Development & Acceptance 

Chapter 9 
Lecture 18: Product Management: The PLC 
Lecture 19: Branding & Packaging 

Chapter 10 
Lecture 20: Marketing What Isn? There 

Chapter 11 
Lecture 21: Pricing Objectives & Calculations 
Lecture 22: Pricing Tactics & Strategies 

Chapter 12 
Lecture 23: Marketing Communications 
Lecture 24: Promotional Strategy 

Chapter 13 
Lecture 25: Advertising 
Lecture 26: Public Relations & Direct Marketing 

Chapter 14 
Lecture 27: Sales Promotions 
Lecture 28: Personal Selling 
Lecture 29: Sales Management 

Chapter 15 
Lecture 30: Marketing Channels & Their Functions 
Lecture 31: Channel Design 
Lecture 32: Logistics 

Chapter 16 
Lecture 33: Retailing 
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Advanced Financial Accounting - 7th Edition

Richard Lewis, David Pendrill, "Advanced Financial Accounting"
Financial Times Management | ISBN: 0273658492  | 690 pages | PDF | 2 MB
 
Advanced Financial Accounting is written for second and third year financial accounting courses on accounting or business studies degrees. It also provides extensive coverage of the syllabuses for the advanced papers in financial accounting and financial reporting of the ACCA, CIMA, ICAEW, ICAI and ICAS. Rigorous in its approach, Advanced Financial Accounting tackles the more complex issues of the subject in a lively and engaging mannner. Familiar in its structure and treatment of basic concepts, the seventh edition has, none the less, been thoroughly revised and updated to reflect recent and planned developments in financial reporting. Thus it explains the considerable changes which are scheduled to take place in the European Union during the next few years and the increasing importance of the International Accounting Standards.



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